Reach out to millions with a single click! Yes, it’s that easy.
The one thing that has revolutionized communications & brought the world closer is social media. It is the most powerful platform for reaching out to millions as it is only natural for people to network. Social media marketing (SMM) is the heart of any marketing service today. It greatly allows you to build recognition, interact with your audience & create a mark. A good SMM strategy can help you meet your marketing goals & portray your business in a positive light. You can increase sales, drive website traffic & create a dedicated audience that can be converted into potential leads.
Wish to get known quickly? We’ll tell you how.
SMM holds great potential when executed with a clear plan. It all lies in the strategies. Every business type demands a unique strategy & choice of relevant social media platforms. SMM helps businesses increase their online presence, create awareness & improve communication with key audiences. With engaging content, a business can generate a conversation around the brand. SMM also enables audience research which provides scope for improving strategies & services. Businesses get to build customer loyalty through these platforms & establish themselves as topical authorities. Social media also proves to be the best platform for updating the world about activities around your brand.
Widely used SMM platforms
Facebook is one of the most popular platforms for SMM due to its usage. There are more than 1.4 billion users worldwide out of which 9 million visit the site every day! Moreover, Facebook users encompass all the demographics, right from teenagers to old men. The platform is quite affordable for advertising & also enables you to measure the ROI through “Facebook Insights”.
Twitter also forms one of the largest social networks boasting more than 300 million users that produce over 500 million tweets daily. Since the platform displays occasional tweets, your posts are bound to reach many new viewers. “Twitter Ads” serves as a guide for designing impactful marketing campaigns. Studies have shown that twitter marketing campaigns offer 40% higher ROI as compared to other platforms.
About 100 people sign-in on the LinkedIn network every 2 seconds. It is the largest professional network with 722+ million members spanning more than 200 countries. With LinkedIn’s very detailed profile templates, you can portray your company’s journey the right way. The LinkedIn marketing & advertising solutions help you create ad campaigns to drive the website traffic and generate leads on a set budget.
Insta is a very dynamic SMM platform with more than 800 million monthly users. With Instagram’s free tools, you can study the audience demographics. Following the same #hashtags as your competitors allows you to look up their activities. And most of all, Insta is the best platform for storytelling as it allows you to post teasers, carousels & dynamic ads.
YouTube is the topmost platform used for sharing video content. Being the second most-visited website, it provides an excellent potential for exposure. It is cost-effective & at the same time provides a global audience as compared to television. Since YouTube videos are often ranked high on Google, no wonder a good marketing strategy can increase your reach to multiple folds.
Snapchat bags over 100 million daily users & with upcoming exciting features, it is gaining more popularity. If your target audience is youngsters then Snapchat is the platform for you. It allows you to create 10-second video ads that are posted between stories. This can be useful for teasing products, services, or even behind the scenes clips. Snapchat also allows you to share coupons & hold contests to check the audience engagement.
Benefits of social media marketing
SMM helps you increase website traffic, build conversations & raise brand awareness.
Social media marketing basically builds a platform for getting people. The right choice of social media network, strategy & content assures a good ROI & customer engagement. It also helps in getting recognition & creating a positive brand association. SMM gives you an opportunity to improve your communication with key audiences.
Why choose Ravian Media for social media marketing services?
We help you create a brand that represents your products and the core values of your company. We enable communicating your brand’s vision. Our style, designs & strategies are greatly customized and make a mark helping you gain recognition. We aim at familiarizing your target audience with the brand thereby building trust and converting them into lifetime buyers. A good ROI is our guarantee as we strongly believe in our services & strategies.
We understand the dynamism of the process
A successful SMM is possible only with rigorous tracking & daily optimization. Our SMM experts study what your audience likes the most & iterate the process to help you achieve the marketing goals. We deliver monthly reports to help you track your progress.
Unique storytelling approach
Ravians strongly believe in storytelling. Our stories serve as a bridge between your brand & the target audience. We play around with the ideas that create a long-lasting impact.
Fresh & unique content with each of our services is a given. We breathe creativity & strongly believe in personalizing & customizing our services according to the client’s needs. We are the proud creators.
We not only deliver services but tack how well they’re working for you. Posting the content on the social network means interacting with millions. We track the audience engagement for you & take care of spam & daily updates too.
Latest tools & techniques
Our experts constantly look up for upcoming techniques that facilitate good social media marketing. Our strategies are executed using the latest tools. We practice what is proven to be best & ensure your end-to-end growth.
Our social media marketing process
We start by setting goals & creating a detailed plan which is further improvised & optimized according to the client’s requirements, audience demographics research & our expert’s inputs.
We also believe in setting clear deadlines for our deliveries to ensure that your experience with us is worthwhile. We ensure all our services are in agreement with our clients & are always open to inputs & even last-moment changes.
Digital marketing Vs social media marketing. What's the difference?
SMM is only a sub-set of digital marketing
Digital marketing encompasses online & some part of offline marketing strategies for promoting a brand & ultimately increasing profit. Along with SEO & SMM, it also includes pay-per-click advertising, ecommerce optimization, email marketing, Amazon advertising & more. Whereas SMM solely leverages various social media platforms for introducing a brand worldwide, improving customer engagement, building brand loyalty among the audience with an aim of generating leads.
What do our SMM services encompass?
We got it all!
We take responsibility for your end-to-end SMM management.
- Social media posts
- Social media network setup and optimization
- Social media account audit
- Brand reputation analysis
- Social media reputation management
- Boosted post & page like ad management
- Competitor social media analysis
- Data-driven social strategy
- Dedicated social media account manager
- Daily social media hygiene check
- Transparent monthly reports
- Optional social media services
Spam management, audience engagement tracking daily updates & monthly progress reports are the key features of our services.
Do have a look at some more of our services that very well complement the entire branding process. Digital media marketing is of the utmost importance in contemporary branding and marketing plans. We also specialize in Advertising and creating interactive Web designs that look great on a range of devices. Our mastery is in creating eye-catching & impactful visuals, a key feature of all our services.
Content is the core of each of our services. Get highly customized content that’ll hook up your target audience.
Our graphic designing services very well complement SMM. Get attractive & concept-based designs for your posts.
Animation & Video Marketing
Audiovisuals can do wonders. Stories, teasers, dynamic ads, promo videos, we got it all.
We’ll help you identify the potential leads. Our experts analyze SMM activities in detail to grow your SMM leads pipeline, ultimately increasing your ROI.
According to us, every business does. Even if you’re in the top-most position in your industry, you’d always want to grow your reach.
SMM is beyond the conventional ads & a lot more like an informative & entertaining platform for your audience. Through social media you can convey a lot about your brand organically. And believe it or not, instead of trusting your words, people always look for evidence. The number of likes on your post and comments says it all & helps in building customer loyalty.
Calculating ROI in SMM can be difficult. However, some factors can be direct or indirect indicators of ROI. We help you measure such factors precisely. Through analytics available on different social networking sites, one can measure views, traffic, reach, conversion rate, leads generated through social media & more. These factors can be compared with your investment to deduce ROI. We provide these details in our monthly reports along with our services to enable easy tracking.
For effective SMM, definitely you need one. The task of a social media manager includes everything from content curation, scheduling posts, monitoring brand mentions, replying to customer & partner queries, posts optimization, data analysis & more. Ravians manage both content creation & these tasks single-handedly. Our expertise comes from our experience.