Content marketing and content writing are often confused together though they have certain fundamental differences. Content marketing is a broader umbrella that involves the formulation of content strategies for a business on various online platforms. After researching the business sector, target audience, and competitors of the client, a content marketing team strategizes the plan for various digital marketing avenues such as email, social media, website, and SEO, etc. Based on these content writers create engaging content for individual marketing plans. Thus, we can say that content writing is a subset and subsequent process of broader content marketing.